Interbike 2012: RockiNoggins

Earlier, I know we covered another helmet cover called the “Helmet Hoodie” but some still are looking for something that fits their wardrobe better.

When I started bike commuting a couple of years ago, I remember not wanting to wear a helmet. I wanted to look cool. I thought helmets made me look stupid. Every helmet I tried on, besides those that cost around 100 dollars, I thought, made me look foolish. So I went on riding a bike for a few weeks without a helmet until I saw a PSA about cycling head injuries. That weekend, I went to Wal-Mart and purchased the cheapest helmet (I’m a bit of cheap-skate) despite how it made my head look.

Now I may have been lucky enough to be convinced by a safety video. But what about those that haven’t been convinced to get a helmet? This is where RockiNoggins comes in.  Elissa Heller, an Acute Care Nurse for 30 years saw there was a need for cyclists to wear helmets. According to Elissa, 20% of traumatic brain injuries are of people not wearing helmets when riding a bike. So she teamed up with a hat maker to create helmet covers that would address people’s reluctance to wear a helmet.

Elissa Heller, ACN

I could have gotten the photos from their website but I wanted to showcase how their hats look with my own camera phone. I’ve found that professionally done photos are usually not the best way to gauge whether something will look good on me. My impression? It’s hard to notice that someone is wearing a helmet with these on–they look like slightly oversized hats. As a matter of fact, while I was interviewing a couple of the exhibitors from RockiNoggins, a few people asked with a SMILE (Yes, I put the word in bold, italicized capitals), “Is there a helmet under that?”

To me it was obvious that it had to be a helmet cover. But to the few that stopped the interview to verify if it was just a hat, they could not tell the difference!

All helmet covers have a clip for bike lights to increase visibility at night.
Look closely and you can see the Helmet brim.

Here are a few additional styles from their site.





So, what started out as trying to find a solution to decrease the number of people with traumatic brain injuries, Elissa Heller, found a good way to increase helmet use while providing a way to be fashionably forward. And for those that are looking for a more fashionable option than, say, a Helmet Hoodie, RockiNoggins is a good alternative.

Cost: $24.95-$33.95

Size: One size fits all.

Company Site:

Interbike 2012: EZ EL (electroluminecent wire)


Not sure how it works? Well this nice chart explains it. Basically there’s magic in them wires that allow them to glow.

Runs off a small battery pack.

One product they had was this ribbon EL that gives off that TRON look. They were actually kind enough to give me a set to test out. I’ve voluntold Jack Sweeney to test for the site.

Interbike 2012: Simcoe and Bobbin

Simcoe and Bobbin had city style bikes on display at the show. Very elegant and equipped with lugged head tube and crowned forks.


Though the head tube lugs were nice, I was hoping it would be all through out the frame.

Simple, yet beautiful.

A nice added touch to the fender.

IGH, rear rack, wicker basket…beautiful.

Roller brakes.

…look! It’s a Brooks!

Call me a girl or whatever, but I DIG…DIG…DIG step-thru frames. Ugh don’t even ask me how I feel about Mixte frames because I’ll go on and on about how much I love them.

Who would have thought that brown would be so pretty.

Again, a Brooks!